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Long-Form Sales Page

5-Week SEO Training Program

Become an SEO Pro in 5 Weeks

Next Cohort begins January 11, 2022

Jan 11

6:00pm – 9:00pm EST

Jan 18

6:00pm – 9:00pm EST

Jan 25

6:00pm – 9:00pm EST

Feb 1

6:00pm – 9:00pm EST

Feb 8

6:00pm – 9:00pm EST

$399 per student
Spots still available for the January 2022 Cohort!

The SEO Cohort is a 5-week, live SEO training program that will teach you how to:

Drive more search traffic to your website

Increase lead generation and sales from search

Get higher Google rankings

Develop a complete SEO strategy for any site

Prioritize SEO tactics to meet your organizational goals

Speak with confidence and expertise about SEO

Sound familiar?

You know that SEO is important but you’re not exactly sure where to start or how to prioritize

You’re familiar with SEO, but need the coaching and mentorship to apply the ideas to your business or website

You’ve read articles and watched videos on SEO, but you’re looking for guidance on what is current and what works

You want to be able to make strategic SEO recommendations and discuss SEO confidently to colleagues and clients

What You'll Learn

SEO Basics

Get the inside scoop on how search engines really work, ranking factors, how to tie SEO to organizational goals, and how to choose the right tactics.

SEO Research

Learn how to research keywords, search volume, competition, rankings, search results page features, and more.

SEO Strategy

Learn the blueprint for developing an SEO strategy from scratch. Graduate being able to identify and prioritize SEO opportunities for the biggest impact.

On-Page SEO

Graduate with the ability to make specific on-page SEO recommendations around content, usability, page speed, and more.

Technical SEO

No coding knowledge needed - you'll walk away knowing how improve usability, page speed, mobile friendliness, and any site indexing issues.

Off-Page SEO

Learn modern tactics for building authority to any site using link building, guest posting, directories, local SEO, and more.

How You'll Learn

Live Learning

No boring recorded videos here. Each live session is taught by Ryan and gives students the opportunity to interact, ask questions, and discuss projects together.

Real Projects

The key to accelerated learning is applying the curriculum to real-life projects that you'll encounter in the field.

Office Hours

One-on-one SEO coaching (no extra cost!) to discuss how to apply the curriculum to your projects.

Portfolio Project

Finish the cohort by building a comprehensive SEO strategy - great to use in your portfolio or as a blueprint for future SEO work.

Ryan Morgan, Instructor of SEO Cohort


The SEO Cohort was created by Ryan Morgan, a digital marketing expert specializing in SEO.

  • 15+ years of hands-on experience within organizations and agencies
  • Former Vice President of Digital Marketing on the agency and organization-side
  • Founder and Digital Marketing Strategist at swell Digital
  • Proven SEO success in almost every industry: B2B, B2C, non-profit, e-commerce
  • Best-selling author of “Double Your Website Traffic: A Step-By-Step Blueprint Using Content, SEO, PPC, and Social Media”
  • Mentor and coach of professionals who have gone on to be Digital Marketing Managers, SEO Managers, Demand Generation Managers, Content Managers, and more
  • Frequent guest on leading digital marketing podcasts like B2B Marketers on a Mission and the Time to Thrive podcast
  • Certifications from industry leaders like SEMRush, Hubspot, and Google

What Students Say


Ryan uses every project and conversation as an opportunity for growth and coaching. No project was approached with a "just because" mentality but rather, explained in a way that connects the job at hand with the business case. I was always impressed to watch Ryan's ability to coach each of us in a personal way.

Michael R. UX Designer

Not sure yet?

Sign up here are we’ll send you reminders for current and future cohorts as well as a discount code for $50 OFF that can be used at any time!

Frequently Asked Questions

Who is The SEO Cohort for?

The SEO Cohort is designed for anyone that wants to learn strategic and tactical SEO quickly. Typically students are:

  • Marketers
  • Writers
  • Bloggers
  • Business Owners
  • Entrepreneurs
  • Developers
  • Students
  • New Graduates
  • Account Executives

There are three common paths that students are seeking to take:

  1. Marketers, writers, or developers looking to upgrade their skills or specialize in SEO
  2. Career changers who are looking to build their skill set for a career in SEO, digital marketing, content marketing, or entrepreneurship
  3. Business owners and entrepreneurs looking to grow their business through SEO without hiring an expensive SEO agency

Is The SEO Cohort live or recorded?

The SEO Cohort instruction is all live. The cohort includes 15 hours of live learning and projects. In addition, the cohort will include optional Office Hours with me to discuss course projects or apply learning to real-world projects.

There are no boring recorded videos here, but you’ll have access to the exact templates and blueprints we use during the cohort.

What happens if I can't make a session?

Because we pack so much into just a couple of sessions, it’s important to be able to commit to each session date and time when you enroll.

However, I understand that things happen. If you can’t make a session, you’ll have an opportunity to join a future session at no additional cost. You’ll also receive immediate access to the resources from that session.

Do you need any prior SEO experience to enroll?

Nope! No experience necessary. I’ll cover the fundamentals and then dive into strategy and tactics. And the real projects we work on are adaptable to any level of knowledge.

What if I already know a little about SEO?

Great! If you’ve read about SEO, or maybe even taken an online course before, this cohort will allow you to truly apply what you’ve learned. And because SEO is constantly changing, you’ll get only the most up-to-date SEO best practices and strategies.

Will I earn a certificate?

Yes! All students that complete the cohort will receive an SEO Cohort Certificate that can be shared with current or prospective employers, added to social media profiles, and used as a badge of honor that you’re now an SEO pro.

What's included in the enrollment fee?

The enrollment fee includes everything in the cohort – no hidden fees, no tools to buy, no payment plan. You’ll get:

  • 15 hours of live instruction
  • In-class projects to apply learning
  • Lifetime access to proven SEO templates and blueprints used in class
  • Lifetime access to private SEO Cohort Slack channel
  • Office Hours to ask questions and discuss real projects
  • A Portfolio Project to showcase your SEO skills
  • The SEO Cohort Certificate of Completion to showcase to employers or add to your profile

Isn't this information available for free online?

Is there a lot of SEO information available online? OF COURSE. Is 90% of it confusing, outdated, gimmicky, and hard to apply? OF COURSE. So if you’re up for mining through everything to find the 10% of quality SEO content, it’s there.

But you’re here, and I think I know why:

  • You don’t know what content is good and what is not
  • It’s hard to apply things without having real applications and projects to work on
  • There’s no one you can ask more specific questions to
  • It’s hard to learn it all without any support

That’s why The SEO Cohort exists:

  • You have the guidance and mentorship of an SEO expert with 15+ years of experience working in agencies and organizations
  • While you learn, you’ll apply each lesson with real projects using real SEO tools
  • You’ll have an SEO mentor and a group of peers that will become your trusted SEO peer group
Welcome to Booth.

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