SEO Training + Ohio TechCred

Are you interested in using Ohio’s TechCred program for SEO training?

The SEO Cohort is a live, virtual SEO training program for anyone looking to quickly and successfully build their SEO skills. Training will begin in early 2024.

Through the Ohio TechCred Program, employers who submit successful applications will be reimbursed for each employee who completes The SEO Cohort.

For more information, contact ryan@theseocohort.com. The SEO Cohort offers training for the Search Engine Optimization (SEO) credential.

Ohio TechCred Logo

How Does It Work?

Save a Spot

Register with The SEO Cohort to save a spot in 2024 for each participant.

Apply for Funding

Apply for funding at TechCred.Ohio.Gov from November 1 – November 30, 2023.

Complete Registration

If your application is awarded, you’ll complete your registration for an SEO Cohort session in 2024.

Get Reimbursed

Submit a copy of the certificate (“credential”), an invoice from The SEO Cohort, and proof of payment to receive reimbursement.

What you'll learn

SEO Basics

Get the inside scoop on how search engines really work, ranking factors, how to tie SEO to organizational goals, and how to choose the right tactics.

SEO Research

Learn how to research keywords, search volume, competition, rankings, search results page features, and more.

SEO Strategy

Learn the blueprint for developing an SEO strategy from scratch. Graduate being able to identify and prioritize SEO opportunities for the biggest impact.

On-Page SEO

Graduate with the ability to make specific on-page SEO recommendations around content, usability, page speed, and more.

Technical SEO

No coding knowledge needed - you'll walk away knowing how improve usability, page speed, mobile friendliness, and any site indexing issues.

Off-Page SEO

Learn modern tactics for building authority to any site using link building, guest posting, directories, local SEO, and more.


Learn how to leverage AI and AI tools for SEO. Discover the benefits and risks of using AI in your SEO workflow.


Ryan Morgan

Ryan Morgan is a 15+ year digital marketing expert with a focus on SEO. He has led organizational and agency digital teams and has a history of driving growth for organizations using SEO.

Ryan currently operates a digital consultancy called swell. Ryan was formerly the Director, Brand + Digital Strategy at ignite, and the Vice President, Digital Marketing at Aztek, two leading agencies for digital marketing.

Prior to his agency work, Ryan spent nearly ten years at ERC, where he oversaw the organization’s marketing and digital strategy, as well as a team of high-performing marketers focused on SEO, content marketing, design, and email/automation.

Training Options


You’ll join a group of like-minded professionals looking to build or enhance their SEO skills. Through cohort learning, each step of the journey toward mastering SEO is taken alongside a community of like-minded professionals sharing insights, overcoming challenges, and learning together.


3x two-and-a-half hour cohort sessions
Day and Evening Options Available
Cohorts start early 2024

$1,495 / attendee

$1,495 FREE with Ohio TechCred funding!


Small group learning is ideal for organizations with 3 or more professionals looking to learn SEO together. The small group environment provides plenty of opportunities for teams to discuss and apply SEO strategies that directly align with their organization’s objectives and challenges.


3x two-and-a-half hour cohort sessions
3+ employees
Built around your schedule

$1,495 / attendee

$1,495 FREE with Ohio TechCred funding!

How does it work?

  1. Save a Spot for each potential participant.
  2. Apply for funding at TechCred.Ohio.Gov from November 1 – November 30, 2023. View program guidelines here.
  3. The Ohio Department of Development will score applications and award funds.
  4. If your application is awarded, you’ll complete your registration and submit payment to The SEO Cohort. If you’re not awarded funds, you are under no obligation to complete your registration.
  5. Once employees successfully complete the program, they’ll receive a certification (also known as a “credential”).
  6. The organization will submit a copy of the certificate (“credential”), an invoice from The SEO Cohort, and proof of payment to receive reimbursement.

Who is eligible?

Any Ohio registered employer that employs Ohio resident W-2 employees is eligible to apply. Employers of all sizes and in all industries are encouraged to apply. Only one application will be accepted per employer per application period.

Will I receive a certificate?

Yes! All students that complete the cohort will receive a SEO Certificate via PDF that can be shared with their current employer, added to social media profiles, and used as a badge of honor that they’re now an SEO pro.

Ohio TechCred Logo

Ryan uses every project and conversation as an opportunity for growth and coaching. No project was approached with a "just because" mentality but rather, explained in a way that connects the job at hand with the business case. I was always impressed to watch Ryan's ability to coach each of us in a personal way.

Michael R. UX Designer

Welcome to Booth.

Tincidunt id aliquet risus feugiat, inante metus dictum at tempor usis nans.