What you’ll learn
The SEO Cohort curriculum is centered around current and foundational SEO tools and tactics. You’ll learn about each strategy followed by discussion and project work to apply each learning.
Introduction to SEO
Don’t worry, we’re not simply defining what “SEO” stands for. By this point you know that. We’re talking about what comprises modern SEO, how to connect organizational/business strategy to SEO strategies, how search engines work today, and the ranking factors that determine how well a page performs.
Performing SEO Research
Learn how to use a variety of SEO tools to research search volume, competition, rankings, and more.
Identifying and Prioritizing SEO Opportunities
Ever felt like you didn’t know where to start with SEO? We’re going to walk through SEO tools and how to use them to identify huge SEO opportunities with a few button clicks. Find ideas and recommendations for new content, on-page optimizations, technical optimizations, and more!
Performing On-Page SEO
Learn to make specific recommendations for optimizing on-page content. We’ll talk about the many different opportunities for optimization on each page and we’ll go in-depth on exactly how to optimize content, even if you aren’t a writer.
Diving into Technical SEO
Often one of the most intimidating aspects of SEO, we’ll walk through how to leverage SEO tools to make strategic SEO recommendations. Without looking at a line of code, you’ll be able to identify common site issues that hurt search engine crawlability and SEO performance.
Leveraging Off-Page SEO
We’ll talk through modern tactics to increase the authority of any site through off-page SEO. You’ll learn about link building, directories, local SEO, and more.
An Example Day
1. Live Learning
Intro to SEO Research - Instructor-led session to walk through how to use SEO tools to identify keyword volume, competition, and difficulty. Discussion around applications and examples.
Students will take a live website and perform SEO research to identify current SEO performance, opportunities, and competition.
Work hard, break hard. Grab snacks, let the dog out, answer some quick emails, and get ready to dive back in.
4. Live Learning
Identifying SEO Opportunities - We'll walk through how to start from scratch and identify big-win SEO opportunities, how to prioritize them, and put them into an SEO action plan.
You'll take our learning and use our repeatable processes to identify 5 (or more) SEO opportunities for a real website.
6. End of Day Recap
At the end of each day, we'll recap what we learned for better apprehension and we'll provide extra resources for those interested.
Designed for Working Professionals
The SEO Cohort is designed with working professionals in mind. Learning outside of typical work hours, and the ability to schedule office hours within the instructor at your convenience.