SEO Training
for Writers

Any of these sound like you?

I’m a good writer, but I’m not an expert at SEO and every time I try to learn it’s too complicated.

SEO seems like it’s always changing. How do I implement the most up-to-date SEO tactics in my writing?

SEO is the thing I’m a bit overwhelmed with at the moment when it comes to blogging.

I’ve been blogging for awhile but I’m having trouble with SEO. I downloaded a few tools, but nothing has really improved.

I hate SEO. I can’t figure out how to write good content that is optimized without it sounding robotic.

Learn SEO with fellow writers and marketers.

The SEO Cohort is a live, expert-led SEO training program that takes just 5 weeks (or 3-days with our accelerated option) to complete.

Live Learning

No boring recorded videos here. Each live session is taught by Ryan and gives students the opportunity to interact, ask questions, and discuss projects together.

Real Projects

The key to accelerated learning is applying the curriculum to real-life projects that you'll encounter in your writing career.

Peer Community

Each cohort supports a maximum of 20 students, allowing us to build connections and community with fellow students.

Portfolio Project

Finish the cohort by building a comprehensive SEO strategy - great to use as a template for future use or for your portfolio.

What you’ll learn

The SEO Cohort curriculum is centered around current and foundational SEO tools and tactics. You’ll learn about each strategy followed by discussion and project work to apply each learning.

Introduction to SEO

Learn about modern SEO, why SEO is critical for writers and bloggers, how search engines work today, and the ranking factors that determine how well content performs.

Performing SEO Research

Learn how to use a variety of SEO tools to research search volume, competition, rankings, and more. Be prepared to write your best content before you even start writing.

Identifying and Prioritizing SEO Opportunities

Add more value to your writing by being able to pitch content ideas, prioritize page updates, and offer strategic SEO guidance. We’re going to walk through SEO tools and how to use them to identify huge SEO opportunities with a few button clicks.

Performing On-Page SEO

Combine your writing skills with SEO research to produce powerful online content. We’ll go in-depth on exactly how to optimize existing content and ensure new content is set up for success.

Diving into Technical SEO

What good is your hard work if no one sees it? We’ll walk through how to leverage SEO tools to make sure any site is properly set up. You’ll also learn how to audit a site to come up with more SEO recommendations without looking at a line of code.

Leveraging Off-Page SEO

We’ll talk through modern tactics to increase the authority of any site through off-page SEO. Learn how to garner guest posts, inbound links, and more.


Ryan Morgan, Instructor, The SEO Cohort

Ryan Morgan is a 15+ year digital marketing expert with a focus on SEO. He has led organizational and agency digital teams and has a history of driving growth for organizations using SEO.

Ryan currently operates a digital consultancy called swell. Ryan was formerly the Director, Brand + Digital Strategy at ignite, and the Vice President, Digital Marketing at Aztek, two leading agencies for digital marketing. He focused on building digital marketing strategies that allow companies to increase relevant traffic, generate high-quality leads, engage prospects and customers, and create a profitable inbound pipeline.

Prior to his agency work, Ryan spent nearly ten years at ERC, where he oversaw the organization’s marketing and digital strategy, as well as a team of high-performing marketers focused on SEO, content marketing, design, and email/automation.



Evenings once a week for 5 weeks
Beginning Tuesday, January 11



Two full days and one half-day consecutively
Beginning Wednesday, January 19


Welcome to Booth.

Tincidunt id aliquet risus feugiat, inante metus dictum at tempor usis nans.